Science is confirming what we have always suspected. After years of referring to Apple’s customer base as the “cult of Mac” or “cult of Apple,” a group of UK neuroscientists have been able to demonstrate that when you compare the brain MRI’s of Apple fans versus those taken of people who consider themselves “very religious,” well guess what? The same parts of the brain light up indicating that religious fervor and Apple fervor trigger the same reactions and feelings.
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