It's an initiative organised by the Christian Broadcasting Association, an organisation that creates Christian-themed content for secular media - largely for talk radio stations like Newstalk ZB and RadioLIVE.

The Media Prayer Day initiative has been endorsed by the leaders of 20 major denominations. Continue reading

Wilson says a mutual distrust exists between the churches and the media. He says prayer as the way forward.

"I find that prayer connects me with God, but also connects me with my colleagues," Wilson said.

"I see them in a different way if I'm more prayerful through the day."

"So I think that if people pray for the media they might start to see us in a different way as well."

Another media personality Si Barnett says he is sad to say that some of the most vicious criticism he has received came from people who call themselves Christian.

Watch video prepared for Media Prayer Day in which media personalities talk about prayer and the media

Media Prayer day, is a biennial event when Christians are encouraged to take a few minutes at their Sunday services to pray for the spread of the Jesus-message through New Zealand's mass media.

It took place this year on 10 August. Did you notice?

Source

• Christianity Today
• mediaprayerday.com
• Image: mediaprayerday.com