The initiative is the brainchild of Cole Askew who is a director of family-led house building company, Freedom Built.

Wanting to raise funds to give back to the community and support children in poverty within the region, Askew and his mother, Karen, created the Launch Foundation.

Its purpose is to "help underprivileged youth in the Canterbury region. We thought it would be cool to set something up at a grassroots level. Helping to fund where government weren't looking at or helping with," Cole Askew said. Read more