Chapel Bar & Bistro religious ad, blasphemy

With a name like Chapel Bar & Bistro, one can assume its advertisements would take on a religious motif. What some may interpret as clever allusion, others may interpret as blasphemy.

Chapel Bar & Bistro, located in Ponsonby, a suburb of Auckland, New Zealand, is celebrating its seventh anniversary. In honor of “seven years of almighty nights,” the bar released an ad depicting “Jesus” and “Mary” in a compromising position.

In the ad, a rocker-type man with long, shaggy hair and layers of bracelets portrays “Jesus.”

He lies sprawled out on a messy bed strewn with tangled sheets. His arms are stretched and his feet are crossed, echoing the crucifixion.

Beside him lies “Mary,” curled up at his torso with her hands folded in a sort-of prayer and a blue sheet covering her head and body. Clothes are tossed around the room and a half-eaten pizza is left in a box on the floor.

Chapel has used religious imagery in its advertisements before.

Previous ads showed Jesus and Mary in ads with pizza pies as halos and dinner and drinks deals written in scripture scrolls.

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News category: New Zealand.

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