An award winning advertisement for condoms paints a painful picture of family life.
Beginning with a disclaimer “Don’t get me wrong. I love kids. They’re adorable and tons of fun to be around,” it goes on to “shows just how much damage kids can do”.
The minute-long commercial has been described at “borderline melodramatic genius” by Adweek, and won best spec spot of the year in a recent advertising competition.
Adweek says the advertisement is, “an excellent depiction of what may lie ahead if you’re not careful.” and advises men to protect themselves.
“The music, which masterfully drives the piece, is Beethoven’s Piano Sonata No. 14, also known as the Moonlight Sonata, which is offset by humorous yet dramatic cinematography”, it says.
“The slow motion increasingly builds the misery of fatherhood: the unkempt yard, the overcooked hot dogs, the wild kids (why won’t they stop running around?), the screaming wife, the fake smiles.”
“Will it ever end? Then, wham, a wake-up call, a shot to the family jewels. Don’t let it get this far, guys. Protect yourselves now so you don’t have to protect yourselves for the rest of your natural lives.”
Source
- Essential Mums
- Adweek
- Image: Bab.unica.ro
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News category: New Zealand.
