‘Aggressive’ advertising linked to rise in alcohol availability

Rising economic confidence and “aggressive” marketing techniques are the driving factors behind an 8.9 million litre rise in alcohol availability last year, says one concerned health organisation.

Latest figures from Statistics New Zealand, which compared figures over the last five years, show the total volume of alcohol available in New Zealand rose to 466 million litres last year – the equivalent of 2.1 standard drinks per person aged 18 and over per day. Continue reading

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