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Move over, Kim Kardashian. Poverty is ready for its close-up.
In a provocative campaign that pokes fun at our culture’s obsession with celebrities, WoodGreen Community Services in Canada places struggling single mothers on the covers of glossy magazine mock-ups.
The standard tabloid teases are replaced with headlines such as “Tanya Tries To Avoid Eviction” and “25 Things She Can’t Afford.”
“What if we cared about those living in poverty as much as we care about celebrities?” the organization asks. At the end of the clip, viewers can click to hear the real stories of five single mothers.
But the best skewering is aimed at TV’s gossip shows. A spot-on parody makes the same women the subjects of two chirping hosts. No reality stars or spoiled singers in this segment. Continue reading
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