59 % say Kiwi Christmas too commercial

Friday, December 18th, 2015

According to Colmar Brunton’s annual Christmas survey, 59 out of 100 New Zealanders think the Kiwi Christmas is too commercial

Colmar Brunton CEO Jacqueline Farman believes the findings are the result of consumers feeling bombarded with straight sales-driven messages that fail to capture the “true” spirit of festivities. Continue reading

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News category: New Zealand.

Tags: Christmas, Consumerism

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