Silicon Valley’s Hippest Church Is Going Public

Facebook’s the way to go to entice the young and the hip to church. Use startup buzzwords, a slick website and catchy music.

That seems to be the current answer to the question: How do you market religion to the worker who has everything?

At Easter, C3 Silicon Valley (C3SV) — an independent offshoot of a Pentecostal megachurch, with three Bay Area locations — posted a rap video on its Facebook wall advertising Easter services.

The lyrics were written by a former Google employee who now works full-time as a pastor for the church, and they are heavily laced with startup lingo.

“I’ve made so many errors you can’t even debug it / Like an elephant in the room, there’s no seeing above it / Got a job making money, but don’t even love it,” a young black man dressed like Mark Zuckerberg tells the camera.

Quick cuts of distraught people and graffiti-covered buildings flash by as he continues rhyming about faith, skepticism, and venture capital: “If I had a startup, it would get a network effect / The valuation goes up, but is my value still met?”

Members of the church who work at Facebook — and there are many — used their allotted credits to boost the visibility of the post. As of this writing, it has about 61,000 views, roughly 80 times as many as the online recording of the Easter sermon itself. Read more


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