Chicago company behind Catholic prayer app raises $12 million

Hallow, a Catholic-centric prayer and meditation app, raised $12 million in funding, a sign
of confidence that interest in religious-based technology will continue even as churches begin to reopen.

Downloads of Hallow have grown sevenfold during the past year while Covid-19 spread, with spikes in demand during the recent Easter season and Lent, said founder and Chief Executive Officer Alex Jones.

The cash injection for the Chicago-based company was led by General Catalyst and was a big endorsement in the niche religious-app market that typically sees average investment sizes of $2 million, according to data from PitchBook and Crunchbase.

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