Family: New Zealanders’ first love

Family first for everyday New Zealanders.

Spending time with loved ones was the most popular response in a nationwide survey which quizzed everyday Kiwis about their favourite pastimes.

Twenty per cent of respondents to the “What Kiwis Love” survey – which was commissioned by Vodafone and conducted by Nielsen – listed family time as their No 1 priority.

Watching and participating in sport was the second-most popular activity, backed by 10 per cent of respondents, while travel, both locally and internationally, was the third-most popular pastime.

Prominent psychologist Sara Chatwin said she was encouraged that family time had come out on top in the extensive survey. Continue reading

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