A Bad Moms poster placed right outside St Mary’s Catholic School in the suburb of Ellerslie, Auckland, last Monday caused outrage.
“This despite—or perhaps because—it has offended all ends of the social spectrum,” says film critic Tom Teodorczuk
The poster has been put up on bus stops all round Auckland shows women “flipping the bird.”
PTA chairwoman Annette Fale said she was appalled that that particular poster was posted on the school’s bus stop.
“It just paints a bad picture of mothers,” she said. “I don’t think mums behave that way, especially in front of their children, so why is it appropriate to put that poster up at a school’s bus stop?”
“Every day, student’s of St Mary’s line up at that bus stop and the poster is visible to everyone.”
“It’s not a comfortable conversation to have with your kids if they saw it and started asking questions.”
On Monday Maungakiekie-Tamaki councillor Denise Krum said she had contacted Auckland Transport about the poster.
“I’m always up for a laugh at the movies but little kids don’t need to see imagery like that next to the word ‘mom’ outside their school,” she said.
Auckland Transport media relations manager Mark Hannan said contractor Adshel had been told to take down the “unacceptable” advertisement as it was in breach of the council-controlled organisation’s advertising policy.
“We have ordered Adshel to remove the advertisement and they will be doing that today. We have also asked them to check other shelters in Auckland and to remove the content.”
Adshel general manager Nick Vile confirmed the posters were removed on Tuesday morning.
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