Posts Tagged ‘pursuit of happiness’

The promotion of happiness – does it make us sad?

Friday, October 19th, 2012

Western culture places an extraordinary emphasis on happiness – and continuous happiness – as the goal each of us should strive for in our lives. But we’re increasingly realising this goal may actually be making us unhappy. Television advertising shows people becoming happier with every new acquisition, alongside national campaigns promoting a take-no-prisoner’s approach to encouraging happiness. Read more