The late Steve Jobs helped create a selfish “i, i, i” consumer culture that has only brought unhappiness, the Chief Rabbi has claimed.
Lord Sacks said that advertising only made shoppers aware of what they did not own, rather than feeling grateful for what they have.
He insisted that a culture in which people cared solely about themselves and their possessions could not last long, and that only faith and spending time with family could bring true happiness.
The Chief Rabbi’s comments are likely to raise eyebrows because he singled out for blame Jobs – the co-founder of Apple who died last month – by likening his iPad tablet computers to the tablets of stone bearing the Ten Commandments given by God to Moses.
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